Technology: We have built a new launch system that controls the part of a token launch that usually determines everything: the first few minutes. With this system, we decide how supply enters the market, how price steps up, how liquidity is supported, and how volatility is absorbed. Launch performance becomes something we engineer rather than something we hope for.
Support: KOL involvement has been redesigned to eliminate early sell pressure. They are paid primarily in stablecoins and only earn additional upside through real performance. Market making is being handled by a new specialist partner and coordinated around each stage of growth: initial traction, stability, then acceleration. Everyone involved is aligned and accountable for sustained success.
Product: Every SEED launch is routed directly through the Pineapple product stack: PineappleDEX, JuicedBot, staking, Pineapple Academy, and the new products that follow. That means users, volume and revenue remain inside Pineapple rather than being handed away to external platforms. We finally capture the value we create.
Proof point: $SEED is the first launch built on this model. It will be supported properly, maintained actively, and allowed to demonstrate what this system can do. That performance becomes the evidence that attracts even more projects into SEED, scaling deal flow and revenue quickly.
Value cycle: Every bit of value created through SEED is cycled directly back into Pineapple and $PAPPLE holders. This is not a shift to something new. It is a correction that strengthens the entire ecosystem. SEED brings the revenue. PAPPLE captures the upside. The community keeps the value.
No. Pineapple remains the centre of everything: the products, the brand, the mission - and $PAPPLE is still the foundation that underpins the entire ecosystem. SEED isn’t a spin-off with its own separate agenda. It was created for one purpose: to make Pineapple stronger.
We recognised that while Pineapple was scaling fast, the commercial structure around it wasn’t keeping pace. Too much value was leaking out to third parties - KOLs, external platforms, and participants with no long-term commitment to the ecosystem. At the same time, Pineapple needed a dedicated revenue driver to reinforce the product stack as adoption grows. Without that engine, the ecosystem would continue to expand, but without capturing the full value of that expansion.
SEED is the solution to both challenges.
SEED launches new ventures designed with revenue capture from day one, and that revenue is redirected straight back into Pineapple: through $PAPPLE buybacks, treasury growth, deeper liquidity, product investment, and market support. The ecosystem grows, launches can scale, and the cycle continues.
SEED has been built so that every $PAPPLE holder benefits, even if they never own SEED. Every launch under SEED is structured to generate revenue: that revenue is reinvested into Pineapple through $PAPPLE buybacks, deeper liquidity, treasury strength, product growth, and ongoing market support. That means the success SEED creates directly reinforces $PAPPLE and the ecosystem behind it.
SEED accelerates adoption → adoption generates revenue → revenue strengthens Pineapple → a stronger Pineapple increases the value captured by $PAPPLE holders. The more SEED builds, the more $PAPPLE benefits: a clear and direct value loop.
If you only hold $PAPPLE, SEED is still working for you. If you hold both, you simply gain a second layer of upside as the ecosystem scales. SEED doesn’t redirect value away from the community, it brings the value back to you.
$PAPPLE is the ecosystem token. It represents the entire Pineapple platform and underpins every product that exists today and everything that will be built in the future. It fuels development, unlocks utility, and captures the long-term value created across PineappleDEX, Pineapple Express, JuicedBot, Pineapple Academy and all upcoming product modules. When the ecosystem grows, $PAPPLE is designed to reflect the full scale of that growth.
$SEED is the commercial token. Its role is to accelerate adoption and reinforce the ecosystem by driving launches, user acquisition, marketing reach, liquidity support and ongoing revenue generation. Because the Pineapple product stack is already live and expanding, capital and effort within SEED can focus entirely on growth rather than infrastructure. SEED exists to turn opportunity into commercial results quickly and repeatedly.
Where they become powerful is in how they interact. SEED drives volume, users and revenue back into Pineapple. That revenue is then reinvested through buybacks, deeper liquidity, treasury growth and the continuous improvement of the product stack - all of which strengthens $PAPPLE. A stronger ecosystem token means more resources, credibility and capabilities to support the next wave of SEED launches. Each reinforces the other, creating a closed value loop that becomes faster and more impactful over time.
In simple terms:
$PAPPLE expresses the value of the ecosystem.
$SEED accelerates the creation of that value.
And the value comes back to the community that makes it possible.
This isn’t two separate paths. It is one unified flywheel: innovation leading to adoption, adoption leading to revenue, and revenue leading back to stronger products, stronger tokens, and a stronger future for holders.
SEED has been designed and launched by the same leadership team that built the Pineapple ecosystem to where it is today: the products, the execution, the momentum. But once live, SEED will be driven forward by a powerhouse commercial team already being assembled: business operators, revenue strategists, and launch specialists whose sole mission is to grow SEED’s outputs at speed.
This allows the Pineapple core team to stay fully focused on what they do best, building the product stack and ecosystem that $PAPPLE powers, while SEED acts alongside them to monetise and reinforce that ecosystem from the commercial side.
One team builds Pineapple.
One team scales the revenue behind it.
Both outcomes flow back to the same holders.
Because Pineapple needed a commercial engine that we fully control: one that captures value instead of letting it leak out to third parties with no long-term commitment to the ecosystem. The original token structure built by our first launch partner allowed too much supply to flow toward external actors and short-term participants, rather than the holders building this with us.
SEED fixes that by giving us a clean, controlled system to drive success from day one. With full freedom over token design, supply, incentives and monetisation, we can prove - openly and quickly - how we can launch projects, generate revenue, and funnel that value directly back into $PAPPLE and its holders.
SEED corrects that by giving us a clean, controlled system for driving adoption, generating revenue and keeping that revenue inside Pineapple. It allows us to move faster, make better commercial decisions, and build monetisation into launches from day one - without constraints.
This is not a token designed to create distance from Pineapple.
It is a token designed to deliver more value back to Pineapple.
If SEED succeeds, it amplifies $PAPPLE and the ecosystem.
If SEED struggles, Pineapple continues unaffected, roadmap intact.
Launching SEED is how we reclaim value and multiply future value for the community.
No. $PAPPLE remains the ecosystem token and continues to be the primary way holders benefit from everything Pineapple builds. SEED doesn’t replace or reduce that - it strengthens it. SEED focuses on generating revenue and growth, while $PAPPLE remains the asset that reflects the success of the entire ecosystem.
Pineapple remains our mission. $PAPPLE remains our foundation.
SEED simply gives us a faster and more controlled way to support them both.
Pineapple Express is designed for big, high-touch, ecosystem-defining launches - projects like MotionDEV that require deep incubation, complex product development and long-term operational involvement from the Pineapple team.
SEED is built for speed and revenue. It focuses on launches that can go to market quickly, scale rapidly and deliver continuous commercial returns back to Pineapple without heavy internal lift.
Key differences:
- Launch complexity: Express is deep incubation; SEED is rapid execution
- Launch cadence: Express is occasional; SEED is continuous
- Team involvement: Express requires major internal resources; SEED runs with its own dedicated growth engine
- Value mechanics: SEED secures revenue directly through built-in monetisation and healthy liquidity, without token taxes
- Impact timeline: Express shapes the future; SEED funds the journey to get there
Both are essential - serving different roles in the same flywheel. Express attracts the breakthroughs.
SEED creates the ongoing revenue that keeps the breakthroughs coming.